Introducing Our Executive Director, Keith Payne

August 27, 2021

Keith’s addition to The Variel team as executive director brings us another step closer to our anticipated opening in spring 2022.

The Variel Executive Director Keith Payne

We feel fortunate to welcome Keith to The Variel as our Executive Director. He brings with him more than 30 years of experience in California senior living. That experience includes hands-on involvement in the day-to-day operations of independent living, assisted living and memory care communities.

Keith began his career in senior living in Northern California, when he was in his early twenties. In the ensuing years, he honed his skills in operations, as well as in sales and marketing.

He also gained in-depth knowledge of California Title 22 regulations and became licensed as both a California RCFE administrator and a certified director of assisted living. In addition, he earned a Bachelor of Science degree in healthcare administration.

In his role as Executive Director, Keith has already begun assembling multiple teams to provide the exceptional services that residents of The Variel will enjoy. We know that as he builds these teams he will seek out others who share his passion for helping California seniors lead a vibrant, healthy, fulfilling lifestyle.

Join Our VIP Program For Exclusive Benefits

Our valuable rental concept is generating considerable interest in Warner Center and the surrounding area. You can “get in on the ground floor” by becoming a member of our VIP Program.

With a fully refundable $500 deposit, you’ll receive VIP Program benefits such as:

  • Priority residence selection
  • Special introductory pricing, a discount on the community fee and a guaranteed monthly fee for a year*
  • Access to members-only events
  • Opportunities to shape your new community by providing input on everything from menus to community activities
  • Two years of complimentary reserved parking and the opportunity to choose your own parking spot

Come See Us At The Variel Discovery Center

We invite you to meet Keith and our other team members at the Discovery Center. It’s located less than a block from The Variel construction site, at 6160 Variel Avenue, and is open seven days a week from 9 AM to 6 PM.

If you’re inspired by our innovative new community, we encourage you to come say hello. We can show you around and give you a preview of The Variel’s contemporary, upscale interior design. We can also answer your questions about The Variel and our VIP Program.

To set up a one-on-one visit, call (818) 651-0168.** You can also learn more about The Variel and our VIP Program by attending one of our events. Check out our events page to see what’s coming up and to RSVP. You can also use the contact form on that page to schedule a visit to the Discovery Center.

We hope to hear from you soon.


*Base fee, not including extra services.
**Your safety is our top priority. We are following all California guidelines for COVID-19. Due to capacity restrictions, please call ahead to schedule an appointment at our Discovery Center. Or for a walk-in visit, please call from the parking lot to ensure that there is space available for safe entry. Face masks are required.